It's the super of the future

Over a two-year period I worked on the iconic Industry Super Funds’ Bernie Fraser brand campaign. The aim of the campaign was to raise awareness of the Industry Super Funds and their benefits in a choice environment.

The campaign leverages a sense of belonging by establishing membership of an Industry Super Fund as a social norm providing security for members who could be hundreds of thousands of dollars better off in retirement. It was incredibly successful at raising awareness of the Industry Funds and acquiring new customers.

Skills: Strategy, Brand Advertising Development, Television, Radio, Print, Outdoor, Online, Direct Marketing, Production Management, Media Management