Nuclear medicine, a potential game changer for advanced prostate cancer
Australian and New Zealand Urogenital and Prostate Cancer Trials Group’s (ANZUP's) mission is to conduct clinical trials to improve the treatment of bladder, kidney, testicular and prostate cancers. These trials typically involve complex medical science that is difficult to communicate to their supporters and potential donors.
Prostate Cancer Foundation of Australia and ANZUP engaged me to develop a video that explains, in everyday terms, a clinical trial researching an innovative new nuclear medicine therapy to extend and improve the quality of life of men with advanced prostate cancer.
I developed an engaging script telling the story of a real patient and filmed it on location at the Victorian Comprehensive Cancer Centre. The story follows a patient and his wife through a day of treatment and explains what happens inside the body using animation. This makes the video visually engaging and uses language that is easy to understand and which communicates complex medical science to everyday Australians.
The clinical trial was launched at the ANZUP Annual Scientific Meeting in Melbourne in July 2017 and sequences from the video were used in TV news reports covering the event.